In a major move for the UK and Ireland jewellery sectors, Goodman Bros has issued a formal press release announcing its appointment as the exclusive distributor for Gisser Jewels. Effective 1st December 2025, this partnership brings one of Europe’s fastest-growing fashion jewellery brands to the British market. The announcement highlights a strategic shift toward accessible luxury, providing retailers with a brand that combines high-quality craftsmanship with a price point designed to convert modern consumers.
Bridging the Gap Between Fashion and Fine Jewellery
The press release details how Gisser Jewels, a brand rooted in Amsterdam, has built significant international momentum by focusing on the power of connection. The collection is specifically designed to make elegance a natural part of the wearer’s daily routine. By utilising sterling silver and premium gold-plated finishes, Gisser offers the aesthetic of fine jewellery with the wearability of fashion pieces.
This positioning responds to a clear demand from UK retailers for classical must-have pieces that maintain strong commercial performance year-round. The brand’s commitment to durability and high-polish finishes ensures it stands apart from standard fashion jewellery, making it a reliable performer for stores looking for consistent sell-through.
Operational Excellence: The Gisser Tray Concept
Beyond the product design, the official announcement introduces the Gisser Tray Concept as a key innovation for the UK market. This modular, square-format tablet system is designed to streamline the retail experience. It allows jewellers to present curated selections directly from the delivery box to the display cabinet, saving time and elevating the visual merchandising of the showroom.
Sales Director Tammy Keys-Transfeldt emphasised in the release that this merchandising solution is exactly what retailers have been asking for. The compact nature of the display makes the range simple for staff to sell and intuitive for customers to shop, removing many of the traditional barriers to high-volume retail.
A Comprehensive Support Structure for UK Stockists
The partnership between Goodman Bros and Gisser Jewels extends far beyond distribution. As outlined in the release, Goodman Bros is providing a full suite of support assets to ensure the success of the launch. This includes staff training and best-practice guidance to help retail teams master the range, along with high-impact merchandising solutions.
Furthermore, retailers will have access to marketing and digital support assets to help drive consumer awareness. With reliable stock availability and a focus on consistent replenishment, this launch represents a turnkey opportunity for retailers to refresh their offerings with a brand that has already proven its worth in the European market.
